Founding city: Darwin, 2026
A billboard.
But in your hand.
Handful puts local brands on the coffee cups Darwin cafes already hand out. Brands pay per cup served, counted at the till. Cafes get paid for every one.
- Cafes pay
- Nothing
- Brands pay
- From 70c a cup
- Counted by
- The cafe's till
See your brand on a cup
How the money moves
- Brand Pays from 70c a cup Only for cups that left the counter, up to a monthly cap. Sticker included.
- Handful Supplies and counts Prints the stickers, matches brands to cafes, checks the till report, pays the cafe.
- Cafe Earns about 30c a cup On top of the coffee price. Paid monthly, within 14 days of the till report.
Indicative Darwin launch rates, confirmed in writing per deal. Ex GST.
For cafes, bakeries and takeaways
Your cups go out the door anyway. Now they pay rent.
You serve hundreds of takeaway coffees a week. We find a local brand your customers would be glad to see, deliver the stickers, and pay you for every branded cup you serve. The brand pays for everything.
You can't add a surcharge to eftpos, Mastercard or Visa any more. A 1.5% surcharge on a $6 coffee was 9c. A branded cup pays about 30c. It covers the card fee three times over, without raising your prices.
- Tell us about your cafeSuburb, roughly how many coffees a day, and which till you use. Two minutes.
- Approve the brandWe bring you a brand that fits your customers. You say yes or no. Nothing is signed until you do.
- Sticker, serve, get paidSticker a stack of cups before the rush. Send your till's item report at month end. Paid within 14 days.
What a month looks like
$0a month, about
0 branded cups a month. Every one a small billboard.
At about 30c a cup, our indicative Darwin rate. Your rate is set in writing before you start, with a monthly cap so both sides know the most it can be. Ex GST.
For brands and local businesses
Take every cup a cafe serves for a month.
Your logo, one line and a QR code on every takeaway coffee from cafes whose customers match yours. Not a banner at one event. A desk, a car and a kitchen table, every morning, for as long as you run.
What “take every cup” looks like. Type your name in the cup above and it lands on every one of these.
70ca cup, from
You pay for each cup that actually leaves the counter, up to a monthly cap you set. Quiet month, smaller bill. Minimum two cafes. One-off setup covers artwork and the first sticker run.
- Local2 to 4 cafes in your suburb
- CityCafes across Darwin
- StateSeveral cities in one state
- NationalAs the network grows
More cafes, lower rate per cup. Sleeves cost more than stickers. The quote sets the exact rate. Ex GST.
Who it suits
- Real estate and mortgage brokersBe the name people hold in the suburbs where you sell.
- TradiesPlumbers and electricians work within a radius. Pick the cafes inside it.
- Migration agents and law firmsSwap the one-off event banner for your next client's desk, every working day.
- Gyms and studiosThe Pilates studio next door on the cafe's best-selling matcha.
- Insurers, super funds and banksChoose cafes by who buys there: retirees, young families, FIFO crews.
Counted, not claimed
Billboards are measured by estimate. Cups are counted at the till.
The branded cup is set up as its own product in the cafe's till. Every sale is a count. The cafe sends the item report each month, we check it three ways, and you get the numbers by cafe.
- The till reportBranded cups against total coffees, straight from the cafe's own system.
- Numbered sticker batchesStickers delivered, minus stickers left over, should match cups claimed. If not, we find out why.
- A QR code per cafeEach cafe gets its own code, so you see which cafes drive scans. One scanning far below the others gets a visit.
- Unannounced coffee runsWe buy a coffee at every cafe, a couple of times a month, and photograph the cup. No sticker, no pay.
- Pay after checksBrands prepay the month's cap. Cafes are paid only once the three numbers agree.
What we brand
Cups first. Then everything else people carry out the door.
- Launching 2026Coffee cupsHot and iced, with a waterproof sticker. Cardboard sleeves as an option.
- NextPizza boxesOn the kitchen table with the whole household. For shops that don't brand their own boxes.
- NextTakeaway bagsA sticker on the bag, or your flyer dropped inside. Every customer opens it.
- LaterReusable sleevesFabric sleeves people keep, so your brand keeps travelling.
- LaterCoastersOn the pub table for the whole evening.
Where we are
Darwin first. Then city by city.
Pick your city. Darwin is signing founding cafes and brands now. Everywhere else, the waitlist puts you first in line when we open there, and the first five cafes become founding cafes.
Questions
The fine print, in plain English
Does it cost the cafe anything?
No. Brands pay for the stickers, sleeves and the campaign. Cafes only earn.
Can a cafe say no to a brand?
Yes. You see and approve every brand before it goes on your cups, and you can rule out any category you don't want.
Do you accept every brand?
We welcome applications from all kinds of businesses and accept or decline each one case by case. Once a brand is accepted, each cafe decides whether to carry it.
How do you know the stickers actually go on?
We buy coffees at every cafe unannounced and photograph the cup, and we compare QR scans across cafes. Cups served without a sticker aren't paid for.
What if a month is quiet?
Brands only pay for cups served, so a quiet month costs less. A monthly cap means a busy month never runs over budget.
How long does a campaign run?
Usually three months, with two weeks' notice to end early. Founding cafes and brands keep their rate for six months.
Can a cafe take advertising from someone else too?
While you're with Handful, paid advertising on your cups and takeaway items goes through us. If a business asks you about it, send them our way and you still earn your normal rate. Your own logo, cups and specials are yours to run as you like.
What goes on the sticker?
The brand's logo, one short line and a QR code. Nothing that suggests the coffee is free or discounted.
Is Handful an agency?
No. We own the space, like a billboard company owns billboards. Agencies are welcome to book it for their clients.
What do you do with my details?
We use what you send us only to reply about Handful, and we never sell it. This site may use the Meta Pixel to count which pages and ads lead to sign-ups. It records that a form was sent, not what you typed into it.
Business backing business.
Cafes earn from what they already hand out. Brands reach real customers, one counted cup at a time. Darwin is first.